Boohoo.com asked me recently to style a few of their dresses for a campaign they are promoting, #WeAreUSA. Some of you may recognize Boohoo.com from my previous Audrey Hepburn inspired post. I am a huge fan of Boohoo's product, so I was more than happy to participate in this newest styling adventure.
After reading about the campaign I was even more drawn to the ideals it was promoting, rather than the fashion. Rapper Angel Haze was interviewed to represent the We Are Bold portion (one of four slogans Boohoo created). When asked what We Are Bold means to her she stated that it was about how she is "not like society's woman".
I love that idea.
I hate that society tries to put women in a box. Working in an industry that is predominantly male, I often think about women's role in society and the workplace. I like to think of myself as bold in that I don't fit into the traditional mold of what a woman should be. I am outspoken, creative, at times aggressive and certainly not domesticated. My favorite thing about my own style is that it represents my bold and defiant personality.
I don't let anyone tell me what to do and I certainly don't let anyone tell me how to dress. On Thursday you will see another post inspired by the We Are Bold mantra. Women deserve to be bold and outspoken. Thank you Boohoo.com for asking me to participate in such a great and inspiring campaign.
*Photographs taken by Papa Rick.